teller Get inspired
Teller helps you harness the power of Generative AI in every step of your writing journey, fostering inspiration, productivity and order, all in one place. An API to enhance every writting community experience.
Project overview
This project was initiated as a speculative case study for enhancing the user experience of writing across platforms, the generative AI is changing the way people do everything, including writing. With this shift, I notice an increasing need for an all-in-one platform solution for the writers toolbox.
Teller aims to integrate itself and support writing platforms as an advanced text-processor, allowing its users to dive in their craft, leaving behind jumping across tools and empowering communities to fully leverage their subscription plans.
Potential clients
Every technology should enhance life, in other words, to solve a user need. For Teller these are writting platforms such as Wattpad, Webnovel, Royal Road, and their users.
MY PROCESS
The research
During these stage I focused on validating the feasibility and market positioning of Teller by analyzing existing tools, workflows and simulating user needs through personas. GOALS • Understand the current workflow using data-informed personas and user-journeys settled on writing communities. • Understand the competitive landscape to identify gaps in current tools and justify Teller’s value proposition. • Define user needs using data-informed personas based on their workflows insights and industry trends.
UX Audits • Competitive Audits • Personas creation
What’s wrong with the current writing experience?
Writing communities are flooded with creative writers and authors who are eager to refine their craft, yet they often face major challenges in the editorial process.
Most writing communities (i.e Watppad, Royal Road, WebNovel) rely on underdeveloped text processors that lack advanced features necessary for efficient storytelling, making it difficult for writers to focus on aspects like plot structure and pacing. Additionally, subscription plans offered by these platforms are often insufficient, failing to provide comprehensive tools for editing, feedback, and manuscript management, forcing writers to use multiple services or settle for limited options.
THE SOLUTION
Generative AI offers a powerful solution by enabling Teller to go beyond traditional editing tools. Using AI, Teller helps writers improve their stories by providing advance feedback and context-aware suggestions on plot structure, pacing, character development, and narrative flow. It offers intelligent suggestions to optimize story arcs, ensures consistency across the manuscript, and assists in visualizing plot progression. Teller streamlines cohesiveness, from grammar to structure, allowing writers to focus on the creative process without switching between multiple platforms. By integrating these advanced features, Teller empowers writers to craft better stories with greater efficiency.
Define project scope
Why I choosed to focus on improving writing experience for writing communities?
I started with a wide open canvas for this project. There was too much potential space to work on, but I knew I wanted to create a UX for writers—storytelling has always been one of my passions, and writing is a hobby I deeply enjoy. Furthermore, because this era is engaging with AI-driven tools, and I found myself jumping between many different platforms during my craft, I thought, what if there would be a way to bridge creativity and structure, helping writers refine plots, develop characters, and find inspiration through this new technology?
How to help subscribers get the most out of their subscription?
UX Audit
During this stage, I conducted a market analysis to identify the most popular online writing communities. I performed a UX audit by mapping user journeys, focusing on key pain points and potential opportunities that Teller could address (see images below). This process allowed me to extract valuable insights that informed the platform’s development.
Competitive Audit
Building on the insights from the UX audit, I researched the online tools most commonly used by writers in their workflow. I then conducted a competitive audit, analyzing their features to identify key players in the space.
The goal was to assess potential competitors, evaluate their feature offerings, and uncover opportunities for Teller to differentiate itself.
Personas Development
Based on insights from the user journeys, I developed two primary personas, each representing distinct writing approaches and behavioral patterns. The goal was to accurately define their needs and pain points, ensuring Teller could offer features that truly address them. This process helped shape a synthesized “user needs” statement and a list of four high-level user needs to guide development.
The Ideation
For this stage, I reviewed and re-iterated on the previous research with 2 objectives: to reach a list of Features targeting user needs, and to map out the user experience for these.
Need-to-Feature
Building on the research phase, I crafted a list of features using a need-to-feature approach. This ensured that insights gained during the research directly informed Teller’s key features, aligning them with user goals and pain points. Each feature was defined in relation to a problem statement, the user needs it addressed, and the specific tasks it should perform. This list was iterated upon, refining and expanding Teller’s concept.
User Journeys
Based on insights from the user journeys, I developed two primary personas, each representing distinct writing approaches and behavioral patterns. The goal was to accurately define their needs and pain points, ensuring Teller could offer features that truly address them. This process helped shape a synthesized “user needs” statement and a list of four high-level user needs to guide development.
The Design
Walnut's development process combines the parent company’s extensive knowledge of home furnishings with cutting-edge art production techniques to produce a refined and diverse collection of high-quality, accessible artwork.
Information Architecture
At this stage, I mapped out the core on-site UX to establish a clear and effective information architecture, leveraging insights from user journeys to ensure an intuitive and seamless experience. By identifying key touchpoints and common user flows, I structured the navigation to align with the typical writing experience on platforms like Wattpad, Royal Road, and WebNovel, ensuring it reflected real-world user behavior.
The primary goal was to validate Teller’s potential integration into these platforms, assess the complexity of key tasks, and ensure that the tool provided a user-friendly experience while effectively addressing writers’ pain points.
Desing System
At this stage, I mapped out the core on-site UX to establish a clear and effective information architecture, leveraging insights from user journeys to ensure an intuitive and seamless experience. By identifying key touchpoints and common user flows, I structured the navigation to align with the typical writing experience on platforms like Wattpad, Royal Road, and WebNovel, ensuring it reflected real-world user behavior.
The primary goal was to validate Teller’s potential integration into these platforms, assess the complexity of key tasks, and ensure that the tool provided a user-friendly experience while effectively addressing writers’ pain points.
Screens
For this stage, I aimed to create a clean and open workspace that felt both intuitive and structured, ensuring a user-friendly experience while maintaining a natural, organic flow. The goal was to provide a familiar yet enhanced UX for writers without straying too far from established industry standards.
To achieve this, I drew inspiration from design tools like Figma and Framer, as well as interfaces users commonly interact with, such as ChatGPT. This approach informed key design choices, including an infinite canvas for flexible structuring, a chatbox for interactive guidance, and a color-coded system for easily identifiable features.
Finally, I developed a prototype to solidify the core concept, visualize workflows, and streamline the testing process for each feature, ensuring a refined and seamless user experience.
Wanna know more?
Visit the prototype for a more detailed look at Teller main features or contact me if you're interested in it's concept. I'll be more than glad to collaborate in similar projects.
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