HeyTides - Peptide Pharmacy Website

A website for a modern compounding and peptide-focused pharmacy: prescription therapies, injectables and performance-driven wellness, presented with clinical-grade clarity.

Role

Design & Development

Client

Proventheory

Stack

WordPress, WooCommerce, PHP

Automation

Python + Airtable

Overview

Client project developed for the agency Proventheory, for the HeyTides brand, a pharmacy specializing in prescription therapies, injectables and advanced peptide protocols. I handled the visual design and the full development of the theme and store.

Design

A warm coral-to-orange gradient with a terracotta CTA, heavy tightly-tracked headlines with italic serif accents, and a "Modern Care" hero that sets the tone: confident and friendly rather than clinical. Image tiles explain the service (pharmacy, delivery, provider oversight, chat) and a step-by-step timeline shows how care works.

Partner-in-health section with calls to action

Feature tiles: pharmacy, delivery, provider oversight

What I Built

Custom theme: A bespoke WordPress theme built around the brand's warm, approachable identity.
WooCommerce store: Product catalog with category and dosage filters, product pages and checkout.
Catalog pipeline: Products are imported from Airtable into WooCommerce with Python scripts and a catalog rules file, with dry-run previews.
Staging workflow: A staging site on WP Engine for review, with scripted deploys.

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