Overview

Client project developed for the agency Proventheory, for the Pharmacy Time brand. I designed the site and built the custom theme, the WooCommerce store and the tooling around it, from catalog import to deployment.

Design

A deep purple gradient palette with lavender accents and white rounded cards, paired with a clean sans-serif and italic serif accents on key words. The home page leads with a hero that combines a search box and category shortcuts, then walks the visitor through programs, a three-step care journey and the shop.

What I Built

• Custom theme: A bespoke WordPress theme instead of an off-the-shelf template, so the brand and the shopping flow are fully controlled.

• WooCommerce store: Catalog, filterable shop, product pages, cart and checkout for a pharmacy product line.

• Catalog pipeline: Python scripts import products from Airtable into WooCommerce, driven by a rules file, with a dry-run mode to preview changes safely.

• Deployment workflow: Staging and production environments on WP Engine with scripted deploys and a main-to-production branch strategy.